Welcome!
Thanks for checking out Between the Wins.
This is version 0.9 — version 1.0 is on its way.
You’ll get early access to:
➔ The first 5 chapters, available to read online
➔ Whiteboard frameworks that map each lesson
➔ Coaching plans you can apply right away
No email signups. No gates.
Just the playbook, in progress.
After you’ve had a read, I’ll invite you to share your thoughts.
Thanks again for being part of this. I can’t wait to hear what you think.
— Brad
Where the Story Starts
Between the Wins follows Gavin, a sales manager tasked with turning around a struggling sales team.
Gavin didn’t get a clean slate — he got a team mid-quarter, under pressure, and already drifting. Between the Wins follows his effort to lead through structure, not speeches.
Each chapter blends story and system — coaching moments, practical frameworks, and the real tension of managing people under pressure.
These first chapters introduce Gavin’s challenge and lay the foundation for a leadership approach that’s repeatable, scalable, and built to last.
Bonus: Gavin’s Whiteboard
Over the course of Between the Wins, Gavin builds out a complete whiteboard framework — capturing the practical tools, concepts, and coaching strategies he uses to guide his team.
As part of your this sneak peek, you can also download the slides for the sample chapters.
Whether you’re coaching a new rep, running a team huddle, or leading a quarterly planning session, Gavin’s whiteboard is designed to help you build better habits, faster.