ABOUT THE BOOK
Between the Wins is a field guide for sales managers navigating the real mess of leading a team.
It’s not theory. It’s not fluff. It’s the day-to-day decisions, the tough calls, and the coaching moments that actually move the needle.
If you’ve ever felt stuck between fire drills and forecasts, this book is your playbook.
Written in the trenches. Built to be used.
WANT A Preview?
Read the first 5 chapters — plus exclusive tools for real sales managers:
➤ Whiteboard Frameworks
➤ Team Training Slides
➤ Coaching Plans
ABOUT THE AUTHOR
Brad Brooks has spent much of his career helping sales teams find momentum in the middle of the mess. As an executive and consultant, he’s scaled teams, revived stalled pipelines, and built systems that deliver predictable revenue — even in unpredictable environments.
From high-growth startups to enterprise teams under pressure, his philosophy remains the same: great sales teams win between the wins. Not through heroics or Hail Marys, but by diagnosing problems, structuring progress, and staying relentlessly focused on the customer.
Between the Wins distills two decades of frontline leadership into a practical field guide — forged in real work, hard lessons, and the quiet craft of building teams that perform.
